Brief: Buddies are know to vets as the company that delivered the puppy pack - a free pack given to all owners of puppys/kittens. This good will means they can have POS in Vets promoting their pet insurance. The only real competitor in this environment is PetPlan. The proposition to pet owners is - Buddies - competitive pet insurance from the young pet specialists.
Target Audience: Owners of young pets (puppies, kittens)
Deliverable: Point of Sale Item
Deadline: One week
Solution:
Sitting in the waiting room at the vets can be very boring especially for a family with young, restless children. My Point of Sale stand could hopefully add some fun to the long waits.I wanted to make a POS stand that could be interacted with. The thought of the stands at the beach where the family put their heads through the holes and take a photo sprang to mind. Since the insurance is for puppies and kittens, I thought perhaps they could put their heads through the holes and the families at the vets can take pictures on their phones/digital cameras.
The idea behind the astronaut and biker suits was that the animals are ‘protected’ with Buddies insurance. ‘Insured pets have more fun!’ emphasises how insured pets are happier and healthier than uninsured pets.
I have added paw track stickers to the floor to encourage interaction with the stand.
Feel free to leave me feedback, that is the aim of it after all!
Plus, feel free to Put Me to the Test by clicking this button:
No comments:
Post a Comment