Tuesday 14 September 2010

"Art Direction Explained, At Last!" by Steven Heller and Veronique Vienne

This is a book I picked up from a cute little art and design book shop near Old Street, Artwords Book Shop, in London.

This book explains exactly what being an Art Director entails by speaking industry professionals across Photography, Typography, Illustration and Editing. It covers lots of tips and theories for creating a successful advert or interesting piece of work.

The book is very stylishly put together, as most boos aimed at designers are, and includes lots of little things to keep your interest or to allow you to dip in and out of the book including a comic, a few quizzes and lots of pictures!

It is well written and gives you lots of help with how to face/work with/understand clients including a dictionary of clients' terms such as "We're looking at something in the style of (X)." = "Here's a fresh supply of tracing paper. Now get to it."

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