I've just finished my first brief from my Put Me to the Test experiment given to me by agency
Karbon Creative.
Brief: Get existing Audi owners to visit their dealership.
Deliverable: Press Ad
Deadline: One week
Solution 1: Quite often businessmen and women will stop off to buy a coffee on their way to work.
I suggest that instead of stopping at BP to grab a coffee, they are invited for a free coffee at their local dealership. Whilst enjoying a free espresso they can chat with the sales team and admire the cars on display. This is an opportunity for impulse buys or for booking a car in for service for example.
Audi’s signature headlights were what inspired my creative idea.
Solution 2: Car dealearships are not necessarily located on the way to work for Audi owners to pop in easily. This means that in order to get them to go out of their way to visit the showroom, there has to be a good reason.
I suggest holding Scalectrix competitions at each location and inviting Audi owners and their families to compete against fellow Audi owners. Great fun for everyone, but also a great opportunity for impulse buys whilst waiting for a turn on the Scalectrix track. This time allows the salesmen to talk with the customers, show them the new cars, perhaps give the owners’ cars a quick check and suggest accessories which could be purchased.
The idea of holding events allows the owners and their families to have great fun whilst connecting with the Audi brand amongst the cars in the dealerships.
Feel free to leave me feedback, that is the aim of it after all!
Plus, feel free to Put Me to the Test by clicking this button:
Calling all young parents! Please check out my project "Little Bubbles" - it's a community for young parents and I need lots of feedback and support. So have a look round and let me know what you think about it :)
The University of Leeds School of Design Degree Show 2011 will take place between June 13th and June 17th.
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I have just finished redesigning my website - woo! I originally had a one page layout but it wasn't working for me. I've now got a multiple page, fully validated website that I've translated into french as well. Bring on Paris!!
That bottom one was by me =)...I don't actually like the logo but the client did so - whatever!
My website has a new look! I decided to base the design on my love of technical drawing and all things mathematical in design. I have used illustrations of geometrical construction of polygons to give page numbers to my portfolio.
