Green Car Ads

Here is a collection of different takes on advertising the same thing, slighlty less environmentally damaging cars(!):

Saving Animals - Nissan Leaf


Cleaner air - Toyota Hybrid Synergy


Amazing New Technology - General Motors EV1


Simple green graphics - Ford Fusion Hybrid


Elaborate green imagery - Toyota Prius and Honda Civic Hybrid



Offsetting - Smart Car


Humour - Audi A3 TDi


Greenpeace's "anti-advert"

Eek! I hope I'm in the right profession....

What the flock? (...by Magpie?)

Walking through Hyde Park to uni on (I think) monday, I was inundated with black, corriflute sheep hanging from trees, standing in flocks and painted on the floor with the strap line, "What the flock?" Although I thought it was pretty cool, I also thought it was a bit of a wasted opportunity as by the time I had waded my way through all the "flocking" sheep everywhere I was pretty ready to hear what it was all about...nothing.

Well I walked into uni again on tuesday at about 5pm and there where 3 students holding a giant banner saying that this "What the flock?" thing would be launch on 10.10.10.

A few minutes ago I was wasting time on facebook... and I saw one of my friends was following this "what the flock" campaign, intrigued, I checked it out. This then lead my curiosity to click on the website link http://www.whattheflock.org.uk/.


I watched the little video which features students' reactions to a mystery question with the answer of "17".

Still intrigued to find out who was behind all of this, and being a bit of web geek, I checked out the source code of the site...

< name="author" content="Magpie Comms">

The agency we are about to receive a brief from, Magpie, seem to be involved in this crazy sheep campaign... well the brief is on the 8th Oct so we shall see what happens...!

About the website, I really like the design, it's very cute and appropriate for students. Students can share their impatience to find out what the flock it is all about on the message board and of course connect online through facebook and twitter. The only thing it lacks to me is a little favicon...but that's not a massive issue.

Pictionary Campaign, Ogilvy & Mather

Really like the simplicity of this campaign for Pictionary by Art Director, Juan Jose Posada of Ogilvy & Mather. However would it make me go out and buy Pictionary or would I just think to play it if I was really bored one day? Although it reminds me about the game, it doesn't give me a reason to buy the game as opposed to just playing it, I have no idea what the advantages are of actually owning it...

Museum of London

I visited the Museum of London to see the "Exploring 20th Century London" exhibition. In amongst all the "history stuff" were some examples of the early advertising and a printing press dating from 1780.





1780s Printing Press:

Some examples of early promotional posters:

The more typefaces the better:
www.dollardreadful.com:


Link: Museum of London, Advertising

Cheeky job application

Such a rubbish but great (only as a one-off) idea! I can't believe how well this worked. Incredible.

Musée de la Publicité - "Advertising the Great Causes"

Today I visited the Museum of Advertising in Paris to see the exposition "Advertising the Great Causes". This expo covered advertising campaigns about drugs, alochol, AIDS, littering, the environment, human rights, poverty, arms, all of the Great Causes.

I think that this sector of advertising is one of the most difficult to produce. I recently worked on a Bollocks to Poverty (Action Aid) brief and had decided with my 'project partner' that we didn't want to guilt-trip our target audience. It is the obvious choice and is the choice that has been taken by many advertisers before us. I think it probably worked in the beginning but now the public has got fed up of hearing bad news and just shuts it out. Advertising for the great causes is having to be more creative and show matters in a less gloomy light.

Here are a few of the adverts I found the most interesting:

"Non-drinking water kills 8 million people a year in the world. Make the policies act by signing the petition at www.yourdropofwater.org"

"Chaque jour 15 personnes sont victimes du non-respect des feux - en ville, il n'y a pas que des voitures accidentées"
"Every day 15 people are victims of the non-respect of traffic lights - in town, it's not just the cars that are broken" - difficult to translate exactly...

Surfrider's Association ad showing a rubber glove flapping in the wind on a beach. It seemed to represent the sea/beach calling out for help.

"300,000 child soldiers dream of simply being children, www.amnesty.fr"
"300,000 enfants soldats rêvent simplement d'être enfants, www.amnesty.fr"
(Sorry for the window reflections in this pic!)

Catch of the Day

Recently I watched this documentary on VBS. Since then I have done a lot of thinking about basically everything humans have done to the World. I'm not usually a hippy or anything but watch this and perhaps it will open your eyes too.

Below is an ad which basically sums it up. The campaign is called "Catch of the Day" by Saatchi and Saatchi New York for the Surfriders Foundation. The items where found "fresh" on a beach and show exactly what is happening to all of the plastic we use and throw away.

This is also the reason behind the Gorillaz latest album title : Plastic Beach

Advertising agency - Curb

I really like this agency's ethos and the fact that they have created a natural, glow-in-the-dark fungus! Every piece of work that they produce is environmentally friendly - i think we should all take a leaf out of their book!

Guerilla Advertising

Check out this "The 80 Best Guerilla Marketing Ideas I’ve Ever Seen" Article

Be Stupid.

A friend of mine posted about a Diesel ad campaign so this ambient chalk stencil thing caught my eye when walking down Rue de Rivoli (one of the main shopping streets with the likes of H&M, Zara, Mango etc) in Paris

Can a sausage roll get more facebook fans than sheryl cole?

While browsing through the pictures of a facebook group i found this picture - love it.

Victorian(?) Advertising

You quite often see years-old adverts painted on the sides of buildings but this one (seen from the train leaving Leeds station is a little more freaky than most (find it on Globe Road). Victorians were very interested in psychic abilities, the paranormal and mediums. You can see the jagged outline of the building/factory that was once connected to this building that has preserved the sign.


I found a comment about the advertisement:

Keith Dorrington, on June 19, 2008, said:

Can anybody help me with what the advertising says? I know the company is W.H.Turner, Tobacco Man'f. I can see outline of 'EVENING POST' in tall thin letters. I can see 'ING MEDIUMS' and 'T BRITAIN' (which I think should read 'GREAT BRITAIN'). Thanks for your help.

Museum of Brands and Packaging, Notting Hill, London

The Museum of Brands and Packaging really is a must-see for all Graphics students. It traces advertising right from the Victorian era to the present day comparing the old with the new.

1900s

1910s

1920s

1930s

1940s - War time

1950s

1960s

1970s

1980s

1990s

Cadbury's Roses through the ages

Guiness advertising over the last century

(The reason for the number of Guiness ads is because a friend is doing her dissertation on it!)