Pictionary Campaign, Ogilvy & Mather

Really like the simplicity of this campaign for Pictionary by Art Director, Juan Jose Posada of Ogilvy & Mather. However would it make me go out and buy Pictionary or would I just think to play it if I was really bored one day? Although it reminds me about the game, it doesn't give me a reason to buy the game as opposed to just playing it, I have no idea what the advantages are of actually owning it...