Brief: Get existing Audi owners to visit their dealership.
Deliverable: Press Ad
Deadline: One week
Solution 1: Quite often businessmen and women will stop off to buy a coffee on their way to work.
I suggest that instead of stopping at BP to grab a coffee, they are invited for a free coffee at their local dealership. Whilst enjoying a free espresso they can chat with the sales team and admire the cars on display. This is an opportunity for impulse buys or for booking a car in for service for example.
Audi’s signature headlights were what inspired my creative idea.
Solution 2: Car dealearships are not necessarily located on the way to work for Audi owners to pop in easily. This means that in order to get them to go out of their way to visit the showroom, there has to be a good reason.
I suggest holding Scalectrix competitions at each location and inviting Audi owners and their families to compete against fellow Audi owners. Great fun for everyone, but also a great opportunity for impulse buys whilst waiting for a turn on the Scalectrix track. This time allows the salesmen to talk with the customers, show them the new cars, perhaps give the owners’ cars a quick check and suggest accessories which could be purchased.
The idea of holding events allows the owners and their families to have great fun whilst connecting with the Audi brand amongst the cars in the dealerships.
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