I think this was a smart campaign but it does have a few faults:
- the online survey "dragging" selection didn't work so i could only choose 1%...- the poll for where you found out about What the Flock? only let you choose one answer...
- the Research section was "coming soon...", how many people will actually visit the website again to find out the research?
However it has definitely proved to be a successful campaign and it was great to see a completely new approach to getting students talking about a boring/embarrassing/taboo subject.
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