Everyone has seen it, but it still warrants a place in my design blog. Car insurance...boring. This ad campaign has completely transformed the dull company comparethemarket.com into a really funny, popular, friendly organisation.It doesn't just stop at the ads either. There is an entire website where you can compare meerkats, download ringtones, wallpapers, voice mail messages etc. plus viral videos on youtube.
Compare the Meerkat TV Bloopers
First aired: 07-Jan-09
Agency: VCCP
Client: comparethemarket.com
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