Moonwalking Bear

Reading through the Marketing Society Golden Jubilee Awards for Excellence 2009 I was reminded about an awesome viral campaign.

In fact, I attended a lecture by Ogilvy in which they showned this video and it turned out that my housemates had already shown it to me on YouTube. That has to be a sign of a great viral ad.

Agency: WRCS
Client: Transport of London
Stats: 5 million views online in the space of one month